Are you operating a small business in 2019? You need to be utilizing video marketing. By using video, you will be able to better engage with potential customers. You’ll also improve your email and social media marketing strategies.
Read on and we’ll show you the benefits of video marketing for small businesses.
Increase Online Presence
People love to click links online. However, that doesn’t mean they like to read a lot. By utilizing a visual medium, viewers can watch something that is entertaining and increases your brand awareness.
Videos create conversion by encouraging viewers to subscribe. They advertise for a company’s website and link to relevant social media handles. If you post a video that successfully offers networking and contact information, a viewer will likely come back to your site when they want to learn something else. Eventually, you can convert that viewer into a buyer by gaining their trust.
Also, videos can easily go viral. It’s how a small business like Dollar Shave Club can go from a small razor supplier to a multi-million dollar company. Although no one can predict what will go viral, it doesn’t hurt to try it yourself.
You can directly boost your sales with video marketing. It’s why many sellers on Amazon will include clips of their products being used by real customers. There are few better ways for a consumer to feel comfortable buying your product than seeing it in action.
Plus, when consumers see videos of other people using your products, they visualize using it in their own lives.
Up Your Social Game
3 billion people have a social media profile in the world. There are over 8 billion video views on Facebook every single day. If you want to engage with followers and also attract new ones, using a comprehensive video marketing strategy is a great way to do that.
Using social media will connect you directly with clients. It increases your brand awareness among specific target groups. You can monitor all conversions and learn what your target demographic is interested in.
If you make a video specifically for social media, include closed captioning. Many people watch these videos while at work or even while watching television. Using closed captioning allows people to enjoy your video without having to worry about needing headphones or watching with low volume. Our new platform Create is excellent for producing social videos.
Enhance Your Email Marketing
Email marketing is a great way to sustain brand awareness and stay on your subscribers’ radars. But not everyone is going to check out the new product or service that you took all that time writing about.
Very few companies have actually utilized video in their email marketing. Your subscribers are much more likely to check out a video you included than read all that text you sent them. Plus, a video that you include can act as a hyperlink back to your website.
Want More Help With Video Marketing?
Video marketing is a powerful yet simple way to increase your brand awareness and drive sales at the same time — that’s why at Vidello, we designed an all-in-one solution that small businesses can use to market their videos, without the need of a full-blown marketing team.
Looking to get an A+ video to put up on Vidello and start marketing to your audience?
There’s some awesome video production agencies out there, but Vidello likes to team up with Vidico.