Understanding the desires of your target demographic is an important process if you want to maximize your business efforts and optimize product development. What do your customers want to buy? Do you know their concerns, needs, and desires?
Leveraging online polls can give you insight to the efforts that will boost your sales and improve business results. At the same time, your customers will have higher levels of satisfaction since they are receiving the right products and services to solve their problems. If you want your business to succeed, then you need to tap into the opinions of product users, website visitors, video viewers and more.
There’s no question that video content should be part of your marketing campaign. Now, you can amp up your video results by incorporating the polling feature in your videos. Here are a few reasons why you need to start using video polls right away:
1. Immediate Feedback from Video Viewers
Add a poll at the end of the video so that you can get feedback from your viewers about the content. Each person dedicated time to watch your video, and they will feel good knowing that you are interested in their opinion. Use this feedback to improve video content in the future and ensure that your video messages are catered to your target demographic.
2. Access Opinions to Improve Product Development
The best way to boost sales is to make sure that your products and services match the needs of your customers. You can use polls to learn about the features and integration needed by your product users. If you are working on product development, then ask your target audience for their feedback and opinions. Not only will this information improve the products that you are offering. But customers will have a closer relationship with the product since they had the opportunity to offer their thoughts and ideas.
3. Combined Benefit Paired with Other Vidello Features
Try using the polling feature in tandem with other Vidello features to maximize your results. For example, you could offer a “thank you” gift to those who choose to answer the poll questions. When the poll results are submitted, then the viewer can receive a discount coupon code or a free download for an ebook or digital product. Create this gift as the next step in the video process, after the poll.
4. Ask for Data Not Included in Analytics
Analytics can be helpful to learn more about your viewers. But you can’t access all of the desired data by looking at the analytics report. Add a quick poll at the end to learn more about the people who are watching your videos and using your products. For example, we recently launched a new product called Audioflow, which is an audio tool used by video creators. At the end of the video, we included a poll to ask why our customers are creating videos (training content, landing pages, clients, etc.). Our video provided value for the viewer by offering helpful information. At the same time, our company was able to use the poll results for future product development to match the needs of our customers.
5. Boost Viewer Interactions
Sharing video content is more than publishing for the sake of spreading your company name on the internet. You must create content that is engaging to your viewers. No, this doesn’t mean that you need to publish funny cat videos every day! While furry animals can be fun, there are other ways to add value and engage your customers at the same time. Include interactive features, such as polls, to help your audience stay connected with the quality information that is shared.
6. Feedback about Trainings and Webinars
Live trainings, such as webinars, can be an effective way to share information with many people simultaneously. If you want to learn from your mistakes to improve the trainings that are offered in the future, then try using a poll for immediate feedback from your viewers. What did the participants enjoy? What do they want to learn about in future videos? Was the content helpful to solve their problems?
7. Gain New Ideas for Future Products
Are you looking for ways to expand your offerings? As you are increasing the portfolio of services, you need to be sure that these new options match the needs of your customers. Use polls to gain insights from current customers so that you can learn more about the additional products that will enhance their approval.
8. Sleep Better Knowing Your Customers are Happy
Eliminate the worries that are keeping you up in the night. If you are stressed about the success of your business, and these worries are making it hard to sleep, then it is time to get feedback from your customers. Asking questions gives you access to all of the information that is needed. The sky is the limit when you know what people want to buy!
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Maximize Your Video Results Using Vidello
At Vidello, we are always optimizing our services to give you the best features for your video marketing. As you are learning more about the benefits of video polling, don’t forget to use our A/B split testing tool so that you can dial in your poll results. Split test different questions and phrases to see if these changes affect the answers that are received.
How are you planning to use polls for your video content? If you have any other ideas to using polls, let us know. We love to hear how our tools are being used to boost your business efforts!