In our previous post, we pointed out some of YouTube’s flaws when it comes to hosting your sales page and landing videos. However, in spite of these flaws, its global reach and massive audience turn it into an invaluable tool for promoting your business. So we thought it would be nice to balance the scales and put together a brief guide on how you can effectively utilize your YouTube channel to build your brand.
Videos are without a doubt one of the best and most powerful sales and marketing tools available on the internet today. Aside from their aesthetic value, they allow you to present your USPs quickly and elegantly while cementing connections with your existing customers and potential prospects. And with users who view videos being 1.8 times more likely to purchase a product than those who don’t, they are an absolute must have on your sales page.