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How to Use YouTube to Promote Your Business And Build Your Brand

In our previous post, we pointed out some of YouTube’s flaws when it comes to hosting your sales page and landing videos. However, in spite of these flaws, its global reach and massive audience turn it into an invaluable tool for promoting your business. So we thought it would be nice to balance the scales and put together a brief guide on how you can effectively utilize your YouTube channel to build your brand.

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Why You Shouldn’t Use YouTube Videos on Your Sales Page


Videos are without a doubt one of the best and most powerful sales and marketing tools available on the internet today. Aside from their aesthetic value, they allow you to present your USPs quickly and elegantly while cementing connections with your existing customers and potential prospects. And with users who view videos being 1.8 times more likely to purchase a product than those who don’t, they are an absolute must have on your sales page.

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Tracking Video Results with Vidello

Checking statistics is a daily routine for every successful business owner.

You might be checking your Google analytics for example to see where your website traffic is coming from, where they are based, how much time they spend on your website or if they buy something from you.

Likewise, Vidello also provides some of the most key statistics you as a business owner need to know in order to optimize your videos and pages.

Here are some examples of what statistics Vidello provides:

One of the most useful analytics shows how much attention your videos are getting so you know which videos are popular, and which ones you need to work on:

It also pays to know if your viewers are in fact your target market geographically. For this, we have statistics that show you where your viewers coming from. For example, here you can see that Vidello’s sales video primarily has viewers based in the United States, which is good news because that’s where we anticipated the majority of our market to be based in.

If you’re running a video campaign in order to collect leads, you can easily see how many leads were collected. Our A/B split testing tool can also help you here if you wish to test where the best place to position your opt-in form is in order to collect the most leads.

Our analytics also include information collected from the poll feature. Quickly check the valuable answers your viewers gave, which can help you direct your marketing based on your visitors’ feedback.

The Vidello team is continuously working on adding more useful data to the software, so watch out for more statistics that will be reflected in your account over time to help you find out more about how your videos are performing online.

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